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Jesse Lane Schelew, CNP

Department(s): Faculty

Jesse Lane Schelew, BSc, CNP is a cheerful Holistic Nutritionist, motivating speaker, cookbook author and wellness writer. She is a graduate of the Institute of Holistic Nutrition and the founder of, a web based holistic nutrition practice and holistic recipe resource. Jesse Lane is passionate about nutrition, she helps positive and vibrant individuals unlock the incredible healing power of food and reclaim their health. She helps her clients adopt fun and effective habits that they can get excited about. Jesse Lane loves to play in the kitchen and create holistically delicious recipes and meal plans that accommodate a wide variety of food allergies, diets and lifestyle choices. She believes that eating healthy whole foods can be easy, fun and most of all delicious! Jesse Lane is a co-author of The Holistic In the City 21 Day Smoothie Guide and has been featured on, Mind Body Green and Elephant Journal. Jesse Lane is a vibrant public speaker who shares her knowledge of nutrition in an engaging and enthusiastic manner. She has been a guest on several Rogers TV shows and loves to conduct corporate lunch and learns and wellness workshops. Jesse Lane teaches Professional Practice and Professional Skills Development at Institute of Holistic Nutrition’s Online program.

PSD01 Professional Skills Development
Professional Skills Development equips students with effective communication skills as a key factor in building a professional practice. Theories of communication are taught as concepts to provide students with the supportive tools needed to engage their audiences and clients. Experiential in nature, one of the core elements of this course is to help students overcome their fear of public speaking through a gradual, supportive and enjoyable introduction to sharing information verbally. Students will be given insight, encouragement, positive reinforcement and constructive feedback. This course dives into strategies that have students become more confident communicators and influencers through their spoken word, social media, print or digital media, and in their ability to effectively network. Developing a strong and unique presence within their chosen niche is another core element of this course. Positioning, messaging, business etiquette, affirmations for success and connection to prospective audiences and clients are covered.

Learning Outcomes

• Acquire a range of skills to apply to public or clinic-based lectures, educational workshops, webinars, programs
• How to create eye-catching promotional material using accessible graphic design platforms
• Increase confidence to deliver a well-structured message to an audience and how to respond to impromptu questions
• Foundations of effective communication (i.e. confidence, enthusiasm, eye contact, body language, logic, clarity, flow, pace, reading the room and using humour)
• To transform any fear of public speaking into a powerful act of being heard, understood and valued
• How to research, write, remember presentations and prepare accompanying PowerPoint visuals
• Critical view of developing networks, niches, and how to grow visibility to a targeted audience on social media platforms
• Learn how to prepare and deliver a professional food demonstration in front of a live audience

Professional Skills Development contributes to a concrete understanding of the communication process and the relevance of interpersonal connection. This course initiates, and fosters, a commitment to finding your authentic voice to speak and engage with passion, power, and connection. The class is taught in a warm and supportive environment where students can comfortably express themselves. This class is a wonderful opportunity to step out of a preconceived comfort zone in a safe environment. Whether in writing word, in-person or online communication, this course focuses on empowering students to meet their goals of personal and professional expression.

PP 001 Professional Practice

Professional Practice explores the foundational practices and concepts to succeed in a professional work environment. This course aims to equip students with tools, skills and best practices to excel in the field of holistic nutrition with a strong focus on practicing in private clinical practice settings. Emphasis is placed on legal framework, language, marketing techniques, social media applications, defining goals, consulting skills, time management, client relationships, building rapport, and professionalism. Professional Practice builds on the communication skills taught in Professional Skills Development. Initiatives for working locally and internationally; in-person and virtually; on individual and group programs; in print and public broadcast medias; independently or in clinic with regulated professionals are discussed. Essential topics like launching, operating, and scaling business ventures are reviewed. Defining professional fees for protocols and programs is a significant learning outcome in this course.

Learning Objectives:
• Write and develop an effective business proposal to establish a new venture or expand an existing one.
• Provide insight on accountability to clients, confidentiality, compassion, creating non-judgemental spaces and professional boundaries
• Taking risks, discipline, motivation, creativity, autonomy and building confidence are all part of the course material
• Learn the best practices of networking from IHN’s alumni and community leaders in natural health
• Learn the profession’s standards and guidelines associated with curating and managing a successful nutrition practice
• Explore the various modalities and business models and methods to determine a unique client avatar
• Learn how to create a media kit, powerful resumes and how to approach brands for collaborative opportunities
• The role of advocacy in, and for, our profession

Professional Practice
 is designed to encourage both personal and professional growth. It gives students the resources to consider how they will contribute to the profession’s growth and elevate the legitimacy of the field as a whole. Graduates will have a strong base understanding of how to develop effective nutrition consulting skills, within their niche, anywhere in the world. This course stresses the power of one’s vision and mission to hold a unique space in the field. It defines the importance of structure and solid processes to complete tasks. Two critical focal points of the syllabus rest on attaining optimal client health outcomes and how to thrive as a reputable and recognized holistic nutrition professional.